Varalakshmi Pooja is celebrated on a Friday, before the full moon day, in the Sravana (August). Varalakshmi is yet another form of Lord Vishnu’s consort, Lakshmi, the goddess of wealth. Varalakshmi is believed to be the one who grants boons (Varam).
Varalakshmi Pooja can be performed any woman with no restriction of caste or creed. The legend of Varalakshmi Vratham is that Goddess Varalakshmi appeared in a woman devotee named Charumathi’s dream and expressed her satisfaction in the woman’s devotion towards the Goddess.